Achievement Unlocked: How Gamification Can Change Your Life

Dr. Sadia Cheema’s research has been published in the Journal of Media Psychology.

Dr. Sadia Cheema, Assistant Professor of public relations, is a lead author on a study published by the Journal of Media Psychology this month.

The study is titled “Internalizing external goals: The relationship between causality orientations and digital badges.

According to Cheema and her co-author, the “study examined environmental contingencies (e.g., badgification) and individual factors (e.g., causality orientation) as a potential avenue for gamification to encourage adoption of issue-relevant behaviors via internalization processes.”

Cheema is a member of the Department of Journalism, Broadcasting, and Public Relations.

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