The Super-Predator Effect: How Targeted Negative Messages Demobilize Black Voters

Dr. Christopher T. Stout, Oregon State University (lead author) and Dr. Keith Baker, SUNY Brockport, coauthor article in The British Journal of Political Science on negative messaging and its effect on black voters.

Dr. Christopher T. Stout, Oregon State University and Dr. Keith Baker, SUNY Brockport, coauthor article in The British Journal of Political Science “The Super-Predator effect: How Targeted Negative Messages Demobilize Black Voters.” The article shows that Black voters less enthusiastic about voting when presented with evidence of racism within their preferred political party. The article indicates that accusations of racism are effective in depressing Black turnout in elections but that demostrated empathy and sustained outreach to Black communities can counter and effectively neutralize the impact of negative messaging. 

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