Tourism Management Faculty Featured in National Agricultural Publication

Research lead by Dr. Ya-Ling Chen of the Department of Recreation, Therapeutic Recreation, and Tourism was featured in a recent article on Morning Ag Clips, American’s #1 agricultural news source.

The project, conducted in partnership with Cornell Cooperative Extension of Monroe County and the Genessee Valley Regional Market Authority, focused on the needs of agritourism operations in the Rochester area.

Visitors to “pick your own” fruit farms were surveyed during the summer of 2020, creating a customer profile, highlighting important elements of the visitor experience, and identifying key areas for service improvement.  

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